Many consumers experience a great deal of uncertainty when purchasing a diamond, particularly an engagement diamond. This is not unjustified with the increased incidence of treated diamonds, synthetic diamonds and diamond simulants, no to mention incorrectly graded diamonds. Whilst some retailers may take advantage of unsuspecting consumers, there are some easy ways to ensure a smart purchase and avoid the tricks.
The do’s and don’ts of diamond buying
Do
Buy from a reputable jeweller. One that sells with genuine certificates.
Buy with a diamond grading certificate from an independent and recognised laboratory. This ensures you have a natural, untreated diamond that has been graded accurately.
Read the certificate carefully and rely on that information.
Compare prices only if you are comparing certified diamonds. This allows you to compare prices without unknowingly sacrificing quality.
Be cautious of “sales” which appear to be genuine but are nothing more than a large discount off an inflated price.
Be cautious of internet retailers offering a huge selection of diamonds. Often many are not available and it is a classic baiting scam.
Buy a diamond that is cold laser inscribed. This identifies the diamond and ensures you get the one described by the certificate.
Don’ts
Don’t buy your diamond overseas, buy locally. This ensures you have recourse if anything is wrong.
Don’t buy a diamond without seeing it first. The internet has become the perfect marketplace for selling the “leftovers”.
Don’t buy with a bogus certificate. If you are unsure check on the laboratory.
Don’t accept the seller’s valuation or certificate as accurate, it is not independent and may be overstated. Grading laboratories do not sell diamonds. This represents a significant conflict of interest.
Don’t accept unknown certificates or photocopies of the original certificate.
Don’t shop based on price alone, this generally results in a lower quality not a better deal.
Knowledge is key to any decision. Certification is vitally important to ensure you make an informed diamond purchase.







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